ABOUT ME
Fender Sessions
Fender Presents
Player Plus
Player Plus Momentum
Meteora
American Vintage II
Kurt Cobain Signature
Tom DeLonge Signature
MonoNeon Signature
Tales of Regret
GRETSCH John Gourley Signature
PRESONUS A Brief Exploration
HP Meant to Move
The Most Fabulous Unboxing
WEBTOON Stories to Obsess Over, Ep 01
Stories to Obsess Over, Ep 02
Stories to Obsess Over, Ep 03
ROXY Welcome to the New Cute
LONGCHAMP FW20
BLISS Best Friend Approved
FRIDAYS 1%
FOR FUTURE
UN RIEN Dots
C’EST TOUT
20+ years later, we reintroduced the brand to an audience of young, savvy consumers with the Best Friend Approved campaign. Complete with stylized product photography and a playful launch spot, we tapped into one of the truest forms of self-care: face masks and spa nights with your best friend.
Set Designers: Astrid Chaska, Jacqueline Draper
Agency: FRED & FARID
Creative Director: Chelsea Steiger
Art Directors: Laura Beck, Jocelyn Lam
Writer: Hilary Smith