WELCOME TO THE NEW CUTE — ANDY CARAMANZANA

ANDY CARAMANZANA

SELECTED WORKS

Andy is a lead producer and project manager with 10+ years of experience developing global campaigns and producing tasteful content that commands attention.

ABOUT ME

FENDER Don’t Quit Your Day Dream
         Fender Sessions
Fender Presents
         Player Plus
    Player Plus Momentum
      Meteora
         American Vintage II
         Kurt Cobain Signature
        Tom DeLonge Signature
         MonoNeon Signature
   Tales of Regret

GRETSCH John Gourley Signature

PRESONUS A Brief Exploration

HP Meant to Move
The Most Fabulous Unboxing

WEBTOON Stories to Obsess Over, Ep 01
Stories to Obsess Over, Ep 02
Stories to Obsess Over, Ep 03

ROXY Welcome to the New Cute

LONGCHAMP FW20

BLISS Best Friend Approved

FRIDAYS 1%
FOR FUTURE

UN RIEN Dots
C’EST TOUT

ROXY

WELCOME TO THE NEW CUTE

CAMPAIGN

As surfing was making its debut at the 2020 Summer Olympics, we wanted to celebrate ROXY’s decorated athletes with a new global campaign.

Welcome to the New Cute showcases the many ways in which these athletes challenge and redefine traditional notions of “cute,” with the anthem film featuring narration by World Champion longboarder Kelia Moniz.

CREDITS

Voiceover: Kelia Moniz
Production: Ways & Means
Editor: Emilie Aubry
Composer: Ali Helnwein

Agency: FRED & FARID
Creative Director: Chelsea Steiger
Art Directors: Laura Beck, Jocelyn Lam
Writer: Hilary Smith

AWARDS

Clio Awards / Bronze
One Show / Shortlist