METEORA — ANDY CARAMANZANA

ANDY CARAMANZANA

SELECTED WORKS

Andy is a lead producer and project manager with 10+ years of experience developing global campaigns and producing tasteful content that commands attention.

ABOUT ME

FENDER Don’t Quit Your Day Dream
         Fender Sessions
Fender Presents
         Player Plus
    Player Plus Momentum
      Meteora
         American Vintage II
         Kurt Cobain Signature
        Tom DeLonge Signature
         MonoNeon Signature
   Tales of Regret

GRETSCH John Gourley Signature

PRESONUS A Brief Exploration

HP Meant to Move
The Most Fabulous Unboxing

WEBTOON Stories to Obsess Over, Ep 01
Stories to Obsess Over, Ep 02
Stories to Obsess Over, Ep 03

ROXY Welcome to the New Cute

LONGCHAMP FW20

BLISS Best Friend Approved

FRIDAYS 1%
FOR FUTURE

UN RIEN Dots
C’EST TOUT

FENDER

METEORA

CAMPAIGN

As an offshoot of the Player Plus Series, the Meteora line represents Fender's innovation in design while maintaining the classic sound and playability associated with classic Fender guitars.

To launch this new product line, we produced a fully integrated 360 campaign spanning long-form artist content, print, social, and paid media.

For our launch film, we programmed visuals on a giant LED floor to showcase the massive sound of the new retro-futuristic guitar, garnering over 2.7 million views. We supplemented this with highly stylized content featuring renowned artists from various genres to demonstrate the instrument’s versatility.

Featured Artists: Teezo Touchdown, Portugal. The Man, Japanese Breakfast, Ghostemane

CREDITS

Talent: Greg Cerwonka
Launch Film Production: Buckets Moving Co
Director / DP: Alex Chaloff
Editor: Jonathan Hagans
Creative Director: Steve Zeitzoff

Talent: Teezo Touchdown, Portugal. The Man, Japanese Breakfast, Ghostemane
Sessions Production: Buckets Moving Co
Director / DP: Alex Chaloff
Editor: Jonathan Hagans
Photographers: Dean Yoshihara, Josué Rivas, Ashley Batz
Creative Director: Steve Zeitzoff